Leader in Personalized Insoles Releases its Patented Electronic Measurement Application to Footwear Retailers
FitMyFoot, the leader in foot wellness and maker of the world’s most technically innovative custom made insoles, right now introduced the formation of its organization advisory board. The new board brings together customized footwear, business and tech expertise that will help form the company’s innovation agenda.
FitMyFoot also declared these days that it really is creating its award-winning Foot.Science app available to footwear retailers. The app will make it possible for them to offer on-line purchasers a way to get a a lot more specific in good shape for their ft, thereby reducing high priced on the internet buy return charges.
“Vendors have been wanting for ways to make the on-line working experience a lot more own for the shopper,” claimed Chris Jolley, CEO of FitMyFoot. “The Foot.Science application is a activity changer for the marketplace, and we are just having started off. We’ve got the correct folks on board to help us proceed to press the innovation envelope.”
Introducing the associates of the FitMyFoot Advisory Board (in alphabetical order):
AnnMarie Coe Thomas, Founder, Story Forward Advertising LLC
Thomas has virtually 20 yrs of expertise foremost substantial-tech advertising communications initiatives. Soon after commencing her vocation at PR agency Weber Shandwick, Thomas used 10 years at Microsoft in divisions such as Xbox, customer application and Microsoft Promotion. Most not too long ago, Thomas was VP of promoting for products incubation at ADP.
Thomas’ specialty: Developing acquire-wins for corporations and their audiences by tale.
Bill Snowden, Company Expert, Footwear Qualified and Entrepreneur
As FootwearNews.com wrote, “Monthly bill Snowden has footwear in his blood – and he is expended decades developing organizations.” Snowden is a globally skilled govt with a proven record of good results spanning 15+ many years of expertise in all aspects of small business, from product or service innovation to customer acquisition.
Snowden’s specialty: Harnessing the electricity of details and turning it into comprehensible and meaningful messages for a flourishing ecommerce organization.
Brian Riseland, Entrepreneur and Tech Business Strategist
A 25-12 months Microsoft veteran, Riseland has led revenue and marketing and advertising for business and shopper goods, these kinds of as Home windows, Dynamics, Azure and developer tools. He is founder of Laundry Genius, a residence and professional laundry provider that will open up its initially area in Everett, WA early upcoming yr. He’s also a significant-faculty basketball formal for the Pacific Northwest Basketball Officers Association.
Riseland’s specialty: Developing effective go-to-current market methods by small business transformation at scale.
Chris Carle, Footwear Expert and Entrepreneur
Around the study course of his 25-yr occupation, Carle has designed a keep track of file of achievement as a enterprise chief of billion-dollar types at Nike, concentrated on consumer insights, solution and model system, most recently for the $400M “Nike By You” business enterprise.
Carle’s specialty: Driving eyesight and strategy the place footwear, technologies and enterprise fulfill.
Dan Madsen, Entrepreneur, Visionary and Philanthropist
Madsen is at present Chairman and CEO of One particular Eighty, a leader in hospitality. He has released and overseen numerous global organizations in just both the B2B and B2C areas. Because 1988, his organization philosophy has centered on folks, positively impacting the lives of personnel, clients, and company associates just about every day. This solution led him to build the A single Eighty Foundation.
Madsen’s specialty: Setting up the right mixture of persons, system, and pipeline to positively effect the way business enterprise is completed.
Drew Nordstrom, Prosperity Administration Guru and Entrepreneur
Nordstrom has held roles that have taken him from the retail area, to the gig financial system, to his current posture as a primary client advisor at The Caprock Group. Prior to Caprock, Nordstrom co-started and ran Zenledger.io, a venture-backed tax software program enterprise for the cryptocurrency ecosystem.
Nordstrom’s specialty: Getting the most out of profits streams to widen income margins.
FitMyFoot (formerly Wiivv Wearables, Inc.) transforms Foot Wellness with the world’s most technically sophisticated insoles and sandals. With ten patents defending the custom footwear and mobile house, FitMyFoot utilizes images of the customer’s foot by using the Foot.Science mobile app to produce tailored, biomechanically optimized footwear for each and every exceptional foot, bettering all round alignment, and cutting down foot exhaustion and suffering. FitMyFoot algorithms are crafted on extra than 12-million info factors and growing, and the goods are validated in third social gathering biomechanics laboratories and rigorously analyzed throughout 1000’s of shoppers to ensure ideal consolation and perform.