Rockford Black enterprises urge people to store Black during holiday seasons

Andrea V. Watson

ROCKFORD — Store Black this Black Friday. Which is what little enterprise owners in Rockford are pushing for.

“A great deal of us are sacrificing a ton just to have a Black-owned business enterprise and for myself, it’s not low cost, but you are supporting a desire,” mentioned Whitney Howell, operator of The Feels Candles, which has been afflicted by the coronavirus pandemic. 

“We never have a whole lot of resources like other (teams) do, so we’re coming from in essence almost nothing, and putting this jointly. It is not just a hobby it’s a dream, a life-style.”

The demand from customers hasn’t improved for her, but the challenge is supplies.

“I’m browsing each and every website to uncover materials that are related to the kinds I typically use,” she explained. “I do not want to improve the high quality of my product or service.”