Tiny Company Saturday Turns 10 in Make-or-Split Pandemic Yr

BERKELEY (KPIX) — Emily Goldenberg owns GoldenBug a children’s garments shop on Berkeley’s Fourth Avenue that opened a yr back. Goldenberg has had to lay off all 7 workers at this store and one more she owns due to the fact of the pandemic.

“We were being closed for nonetheless several months, 6 months. It was rough,” she mentioned.

She’s only a short while ago hired back again a few workers.

a group of people standing in front of a store: Pandemic Retail Shops

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Pandemic Retail Outlets

Purchasers at GoldenBug, a children’s outfits retail outlet on Berkeley’s Fourth Avenue. (CBS)

“We have our on the internet presence which has boosted us throughout the pandemic and retained us alive, frankly,” Goldenberg stated.


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For Goldenberg and a lot of unbiased companies Little Business Saturday opens a vital vacation searching year.

Nationwide, 100,000 companies have previously shut down through the pandemic.

According to the Countrywide Federation of Independent Company, a single in five says it will have to near if issues do not get far better in quite a few months.

Some are banding collectively.

More than 50, Black-ladies-owned corporations have been holding a two-working day are living, on the internet shopping occasion organized by Just Be, a social enterprise in Oakland.

Co-founder Hope Lehman mentioned, “This is a superior stakes holiday getaway in this article for smaller organization proprietors.”

She extra, “Specifically for Black companies, virtually 50 {594642d1729eefacbe01523246fdff87baa9cdc76481f6fb5d6b6e738fedd066} are shutting down presently in the place so it is essential individuals go the more mile to shop modest.”

The celebration, referred to as “For the Tradition Current market,” hopes to make extra than $100,000 in weekend profits for Black women entrepreneurs, like Alicia Kidd of The Wine Noire.

Kidd imports, exports and distributes for winemakers of shade and just lately got highlighted in Wine Spectator magazine.

“My organization was a large amount of company — B-to-B festivals — and that took a 50 percent dive and now I’m pivoting 100 percent online,” Kidd explained.

Locals want to assistance.

An American Express survey says that when folks are knowledgeable of the impact of shopping for regional, a few-quarters say they are far more most likely to do so.

“It assists the neighborhood. I also want to help corporations I like and I want them to remain,” explained shopper Anna Munkres of Kensington.

The study also suggests that, for every dollar spent on American small organization, 67 cents stays in the neighborhood economic climate.

There are also grants to assist neighborhood entrepreneurs and unbiased Black-owned firms.

Alameda County announced it is getting programs for up to $5,000 in CARES Act grants for modest businesses.

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